Careers at Howbout

<html><head></head><body><h3><span style="font-family: poppins;">What is Howbout?</span></h3>
<div><span style="font-family: poppins;">Howbout's on a mission to redefine Gen Z's relationship with time.</span></div>
<div><span style="font-family: poppins;">Social media has changed. It's no longer about connecting users with friends. It's about followers, fans &amp; filters.</span></div>
<div><span style="font-family: poppins;">Howbout's the social calendar app built to connect Gen Z with their friends. A non-performative way to keep on top of all that users have going on and see what their friends are up to.<br></span><span style="font-family: poppins;">Whether it's spending the weekend out-out or in on the sofa, our users love that their closest friends can see it all and actually make plans together.</span></div>
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<div><strong><span style="font-family: poppins;">Some highlights from our journey so far:</span></strong></div>
<div><span style="font-family: poppins;">🚀 More than 5 million users worldwide</span></div>
<div><span style="font-family: poppins;">💰 Backed by incredible investors: Tier 1 venture capital funds (including the early backers of Facebook, Spotify and TikTok), senior tech operators (like Snapchat and Deliveroo) and celebrities (including The Sidemen, Harry Maguire and over 30 more).</span></div>
<div><span style="font-family: poppins;">🤝 Partnered with incredible brands including Tinder, Sony Music and the Chicago Cubs.</span></div>
<div><span style="font-family: poppins;">🌍 Listed in top 10 social App Store charts in 20+ countries, including the US &amp; UK</span></div>
<div><span style="font-family: poppins;">🏆 2025 Great British Entrepreneur Awards Startup of the Year finalist</span></div>
<div><span style="font-family: poppins;">🏅 Named as one of the UK’s hottest startups on the Startup100 list 2025</span></div>
<div><span style="font-family: poppins;">⭐️ 60,000+ 5 star app store reviews</span></div>
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<h3><span style="font-family: poppins;">What’s the role?</span></h3>
<div><span style="font-family: poppins;">We’re looking for a TikTok-obsessed marketer with a strategic mindset and a passion for making fun, out-of-the-box, creative content to join our team and become the driving force behind Howbout's TikTok strategy. If you have 1-3 years of content marketing experience and are ready to fully own our presence on TikTok, translating trends into impactful campaigns, and contributing directly to our strategic objectives, this is the role for you!</span></div>
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<div><span style="font-family: poppins;">This is an in-office role based in our London office (currently in Shoreditch), with one day weekly working remotely.</span></div>
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<h3><span style="font-family: poppins;">What will you be doing?</span></h3>
<div><strong><span style="font-family: poppins;">TikTok &amp; Content Strategy:</span></strong></div>
<ul>
<li><span style="font-family: poppins;"><strong>Obsessing over TikTok: </strong>You'll stay on top of the TikTok algorithm, current trends, popular sounds, and platform updates. Your insight will help us understand why content goes viral and how we can use that for our brand, especially when it comes to TikTok Search.</span></li>
<li><span style="font-family: poppins;"><strong>Owning the strategy: </strong>You'll develop and manage our TikTok content strategy (taking responsibility for our presence on the platform) and translate what's happening on social media into smart, engaging content ideas that support our marketing goals.</span></li>
<li><span style="font-family: poppins;"><strong>Content creation:</strong> You're comfortable, confident, and ready to execute against your proposals, bringing all your creative ideas to life.</span></li>
<li><span style="font-family: poppins;"><strong>Optimising with data:</strong> You'll use TikTok data &amp; analytics to get the most reach and engagement from our content, providing weekly reports and actionable proposals on next steps.</span></li>
</ul>
<div><strong><span style="font-family: poppins;">Content Creation &amp; Management:</span></strong></div>
<ul>
<li><span style="font-family: poppins;"><strong>Creative freedom: </strong>We'll give you plenty of room to bring your ideas to life. We're looking for someone who’s endlessly creative with a strong attention to detail.</span></li>
<li><span style="font-family: poppins;"><strong>Proactive problem solving: </strong>You'll identify challenges and suggest solutions on your own, always looking for ways to improve our content and processes.</span></li>
</ul>
<div><br><strong><span style="font-family: poppins;">Community Engagement:</span></strong></div>
<ul>
<li><span style="font-family: poppins;"><strong>Connecting with users:</strong> You'll manage all our community interactions beyond just posting content, including responding to comments, DMs, and generally building engagement.</span></li>
</ul>
<h3><br><span style="font-family: poppins;">Who are we looking for?</span></h3>
<div><span style="font-family: poppins;">We’re looking for a talented, confident, go-getter who lives and breathes TikTok. Someone who embraces a test-and-learn culture, is excited about taking ownership of our content strategy, and is always seeking new ways to connect with audiences.</span></div>
<div><span style="font-family: poppins;">What do you need to have?</span></div>
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<div><span style="font-family: poppins;">1-3 years of experience working in a content creation, social media or otherwise relevant role, as well as:</span></div>
<ul>
<li><span style="font-family: poppins;"><strong>Chronically online:</strong> We're obsessed with TikTok, but we want you to be ~OBSESSED~. You're not just a casual user; you're deep in the algorithm, understand viral mechanics, and can effortlessly translate ideas into brand-aligned content.</span></li>
<li><span style="font-family: poppins;"><strong>Proven content creation skills: </strong>You have experience creating engaging content (even if it is just your personal channels).</span></li>
<li><span style="font-family: poppins;"><strong>Strategic thinker: </strong>You're able to connect your day-to-day content creation with larger strategic objectives and understand how your work contributes to business goals.</span></li>
<li><span style="font-family: poppins;"><strong>Analytical mindset</strong>: You're comfortable with social media analytics and can translate data into actionable insights.</span></li>
<li><span style="font-family: poppins;"><strong>Organised self-starter: </strong>You thrive in an environment where you can take initiative, manage your time effectively, and prioritise tasks independently.</span></li>
<li><span style="font-family: poppins;"><strong>Excellent communication skills: </strong>You're articulate, highly personable, and very engaging in front of the camera.</span><br><br></li>
</ul>
<div><strong><span style="font-family: poppins;">What’s nice to have?</span></strong></div>
<ul>
<li><span style="font-family: poppins;">Experience at an early-stage start-up, even better if it’s another app!</span></li>
<li><span style="font-family: poppins;">Experience with editing tools (e.g. CapCut) and/or design tools (e.g. Figma)</span></li>
<li><span style="font-family: poppins;">Experience using Notion or other project / task management tools<br></span></li>
<li><span style="font-family: poppins;">Able to do a convincing American accent</span></li>
</ul>
<h3><span style="font-family: poppins;">What’s in it for you?</span></h3>
<div><span style="font-family: poppins;">💸 Competitive salary</span></div>
<div><span style="font-family: poppins;">📈 Generous share option package so you also have the opportunity to own some of Howbout!</span></div>
<div><span style="font-family: poppins;">🚀 Influence to shape the direction of a high-growth startup as an early employee</span></div>
<div><span style="font-family: poppins;">🎉 Weekly socials and regular company events with a social team</span></div>
<div><span style="font-family: poppins;">🎂 25 days annual leave + bank holidays + day off in your birthday week and extra annual leave for every year at Howbout!</span></div>
<div><span style="font-family: poppins;">📚 Professional development budget to support training, skills &amp; progression</span></div>
<div><span style="font-family: poppins;">🥂 Social allowance - £500 per year to spend on plans with friends!</span></div>
<div><span style="font-family: poppins;">☺️ 365 Employee Wellbeing + mental health support</span></div>
<div><span style="font-family: poppins;">🌎 Remote working allowance to work abroad</span></div>
<div><span style="font-family: poppins;">🐶 Dog friendly office</span></div>
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<h3><span style="font-family: poppins;">What are the next steps?</span></h3>
<div><span style="font-family: poppins;">To complete your application, please upload your CV and share a link to a TikTok account (personal or business) that you feature heavily in, or if you don't have an account you can share with us, please record a short video of yourself answering the following questions:</span></div>
<ol>
<li><span style="font-family: poppins;">What about being a Social Media Marketer excites you?</span></li>
<li><span style="font-family: poppins;">Why are you excited to work at Howbout?</span></li>
<li><span style="font-family: poppins;">What’s all over your fyp right now (you can be honest, we listen and we don’t judge 🙃)?</span></li>
</ol>
<div><span style="font-family: poppins;">The video doesn't need to be highly edited or produced. We're more interested in your ideas, personality, and how you communicate, so just be yourself!</span></div></body></html>

Job Openings

Social Media Marketer